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Associated Television Network

From Academic Kids

The ATV colour logo, used from the start of the colour standard in 1969 until the company's demise in 1981.
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The ATV colour logo, used from the start of the colour standard in 1969 until the company's demise in 1981.

Associated Television Network Limited (ATV) was a British television company formed by Lew Grade's Associated Communications Corporation and ITC Entertainment. Grade originally called the company Associated Broadcasting Company (ABC), possibly in imitation of the US Network ABC, but Associated British Corporation successfully sued for prior ownership of the initials, and so he had to change it to ATV. The company's logo contains two eye symbols, which were almost certainly inspired by the CBS eye logo.

In 1955 the company was granted a franchise to operate as the ITV programme provider for the Midlands region on Monday to Friday, and the London region on Saturday and Sunday.

A large new 'state of the art' television studio was built in the heart of Birmingham, alongside a 100 metre high tower block, Alpha Tower.

In 1968 ATV lost the London Weekend franchise to London Weekend Television but was granted a seven-day Midlands franchise.

In 1981 the Independent Broadcasting Authority decided that ATV's lack of regional programming and production (it had a major studio centre at Elstree in London, well outside its midlands franchise) was hampering the region, so it insisted that the new applicant for the franchise be more clearly based in the region and have separate facilities for East and West Midlands. ATV Midlands Limited, a sister company of ATV, applied successfully for the franchise. As a condition of its award, ACC was forced to divest itself of 49% of the company and rename the company. The new company name was registered as Central Independent Television plc and the new logo appeared on January 1, 1982. Later that year, ACC was forced to divest itself of the remainder of Central after being taken over by Australian Robert Holmes a Court.

Names used

Company names:

  • Associated Broadcasting Company Limited (1954-1955)
  • Associated TeleVision Limited (1955-1964)
  • Associated TeleVision Corporation (1964-1966)
  • Associated Communications Corporation (1966-1982) - parent company
  • ATV Network Limited (1966-1982)
  • ATV Midlands Limited (1981)

On-air names:

  • Associated Broadcasting Company (22 September 1955-October 1955)
  • Associated TeleVision (1955-1966)
  • ATV London (1964-1968)
  • ATV Midlands (1964-1969 but referred to in continuity until 1982)
  • ATV Network (1966-1982)

Initials used:

Slogans used:

  • The Entertainment Network

Popular programmes

External links


British television | Channels | ITV

Scotland: Grampian, Scottish Television, Border | North and Northwest: ABC, Granada
Northeast: Tyne Tees | Yorkshire: Yorkshire | Northern Ireland: UTV | Wales: TWW, WWN, ITSWW, HTV
Midlands: ATV, Central | East: Anglia | London: Rediffusion, ATV, Thames, LWT, Carlton
South: Southern, TVS, Meridian | Southwest: Westward, TSW, Westcountry | Channel Islands: Channel TV


Breakfast: TV-am, GMTV | Teletext: ORACLE, Teletext Ltd | News: ITN


ITA | IBA | ITC | Ofcom
ITV plc | ITV1 | ITV2 | ITV3 | ITV4 | ITV News Channel | Men & Motors | ITV Digital

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