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Charlie Rose

From Academic Kids

This page is about the journalist; for the North Carolina congressman, see Charlie Rose.

Charlie Rose (born January 5, 1942 in Henderson, North Carolina) is an American television interviewer and journalist. He hosts an eponymous interview show for PBS and is a correspondent for 60 Minutes II.

He graduated from Duke University in 1964 with a bachelor's degree in history and from the Duke University School of Law in 1968. He also attended New York University Stern School of Business.

Rose worked for CBS News (1984-1990) as the anchor of Nightwatch, the network's first late-night news broadcast.

Coca-Cola association

Rose is closely associated to the Coca-Cola corporation. In 2002, he hosted the Coca-Cola shareholders meeting where he conducted a series of pro-Coke "interviews" with various Coke partners, introducing them by saying things like:

  • "Few companies are able to connect as completely with consumers in the way that Coca-Cola is."
  • "It might start with an ad ... but a meaningful relationship with a consumer deepens only with initiatives that touch people on a more fundamental level. ... Music has been one of the cornerstones of connection with consumers ... In New York City, Coca-Cola contributes to the city's musical heritage; it has invested in the historic reclamation of the Apollo Theater in Harlem..."
  • "Lifelong value creation is built on each of the programs of the Coca-Cola company... The Coca-Cola company's line of communication around the world could not be stronger."
  • "Innovation is almost a mindset [at Coca-Cola], almost in the way that quality is."
  • "When you think about a Coca-Cola family, you don't normally think about people like Tiger Woods and Robert Redford ... it is a privilege to be associated with those people ... This is the business of Coca-Cola: being part of a family, being worldwide, doing well and doing good at the same time."

(audio (http://play.rbn.com/?url=livecon/kcrw/g2demand/ls/ls020421le_Show.rm&start=36:06&proto=rtsp), aired on Le Show)

CBS News policy bars correspondents from doing commercials and product endorsements. However, the Washington Post reported CBS was "comfortable" with Rose's actions since, among other reasons, he was only paid a "minimal" sum.

Coca-Cola is also the primary sponsor of The Charlie Rose Show -- a "six or possibly seven figure[]" sum, according to the Post. Rose says this is also not a problem since he "would never do a story on 60 Minutes II about anybody who underwrites my PBS show." Still, even the Charlie Rose mugs used on his PBS show feature a Coca-Cola logo on one side. (Orange County Weekly, 2003-01-24).


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