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Classified advertising

From Academic Kids

Classified advertising is a form of advertising which is particulalry common in newspapers and other periodicals. Classified advertising is usually textually based and can consist of as little as the type of item being sold, (i.e., "Clothing") and a telephone number to call for more information ("call 555-777x"). It can also have much more detail, such as name to contact, address to contact or visit, a detailed desription of the product or products ("pants and sweaters, size 10" as opposed to "clothing", "red 1996 Pontiac Grand Prix" as opposed to "automobile"). There are generally no pictures or other graphics within the advertisement, although sometimes a logo may be used. Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.

In recent years the term "classified advertising" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, typically very early in the morning hours.

Like most forms of printed media, the classified ad has found its way to the Internet. Printed classified ads are typically just a few column lines in length, and they often filled with abbreviations to save space and money. Internet classified ads don’t typically use per line pricing models so they tend to be longer. They are also searchable, unlike their offline brethren and tend to be local classifieds with a great sense of urgency because of their daily structure. Because of their self-policing nature and therefore low cost structures some companies like Craigslist.org, PlugStar.com, Postaclassified.com and ZiXXo.com offer free online classified ads.

In 2003, the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at $100 billion.

See also: Personal advertisement

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