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Dallas Morning News

From Academic Kids

The Dallas Morning News is the major daily newspaper serving the Dallas, Texas area. The Dallas Morning News first began publishing on October 1, 1885 with a circulation of around 5,000 subscribers. Today, over 500,000 copies are circulated daily and nearly 800,000 copies are circulated on Sunday.

Belo Corp owns the papers, both of which are headquarted in downtown Dallas.

"Street teams" for the paper have been promoting the company's new publication, Quick, to pedestrians. Quick is a free weekday daily with abbreviated news primarily catering to twenty to thirty year olds. Quick was created in response partly due to lagging circulation and readership numbers of the newspaper (but also to head off a rival publication, the A.M. Journal Express) and was part of an effort to increase overall readership by eventually converting Quick readers into Morning News readers.

The Dallas Morning News has also had an ongoing problem with its circulation numbers, inflating them to keep advertiser revenue high. In the mid-1980s, the paper was sued by the rival Dallas Times Herald, charging that the News was overstating circulation increases. In 2004, long after the Times Herald went out of business, The Dallas Morning News was again caught in a circulation accounting scandal for underreporting circulation decreases to keep advertising revenue up, overstating Sunday circulation by 11.9% and daily circulation by 5.1%, part of a nationwide decline in newspaper readership. The Morning News was eventually found out and promised to pay advertisers US$23 million in restitution.

The scandal worsened parent company Belo's financial troubles and in late 2004, Belo laid off 250 workers, including 150 at the Morning News.

Reference

  • Gwynne, S.C. (January 2005). The Dallas Morning Blues. Texas Monthly.

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