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H. J. Heinz Company

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Template:Infobox Company H. J. Heinz Company Template:Nyse, commonly known as just Heinz, famous for its "57 Varieties" slogan, was founded in 1869 by Henry John Heinz in Sharpsburg, Pennsylvania. Heinz, then 25 years old, began by delivering processed condiments to local grocers by horse-drawn wagon. The company's first product was horseradish, followed by pickles, sauerkraut, and vinegar.

The company was initially named the Anchor Pickle and Vinegar Works, and was run by Heinz and partner L. C. Noble. The name changed to Heinz, Noble & Company in 1872 when E. J. Noble joined on and the company relocated to nearby Pittsburgh.

After a banking panic forced him into bankruptcy in 1875, Heinz restarted his business with the help of his brother John and his cousin Frederick, and in and the following year they introduced what would become its most well-known product: tomato ketchup. The new company was known as F. & J. Heinz until 1888, when Henry bought controlling interest from his brother and gave the business its current name.

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New and old versions of the brand

The company's famous slogan, "57 Varieties", was chosen by Henry Heinz in 1869 after he saw an advertisement for "21 varieties of shoes" in an elevated train car in New York. In actuality, the company was producing over sixty different products at the time, but Heinz chose the number 57 for what his biographer called "occult" reasons.

Another famous slogan is "Beanz Meanz Heinz", used in the 1960s to advertise their baked beans in the United Kingdom. In 2004 they started spelling "Baked Beanz" with a "z" on their beanz, which is seen as a reminder of the slogan.

In 1919 Henry Heinz died, and control of the company passed to his son, Howard Heinz, who was then succeeded by H. J. Heinz II in 1941. By 1972, sales had reached the billion dollar mark. Today, Heinz sells more than 1,300 products worldwide ranging from ketchup to baby food and canned seafood.

The company received considerable publicity in 2004 from the fact that Henry J. Heinz II's son, the late Senator John Heinz, was the first husband of Teresa Heinz Kerry, wife of United States Senator John Kerry.

See also Heinz 57.

External links

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