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MTV3

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MTV3
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Formerly called MTV (1957-1993), Kolmoskanava (TV3) (1986-1993)
Launched: 13 August 1957
Audience share (in 2003) : 38.1%
Owned by:Alma Media Oy
Web address:www.mtv3.fi
Availability
Terrestrial analogue:Usually Channel 3
Terrestrial digital: Channel 3
Satellite: Unknown
Cable: Unkonwn

MTV3 is a Finnish commercial television station owned by Alma Media. It is the most watched television channel in Finland. The letters MTV stand for Mainos-TV which means "Commercial television" – number 3 because when MTV3 started airing it was the third nation-wide television channel. The symbol of the channel was an owl that in 2003 changed to an owl's eye. Alma Media also owns the television channels SubTV and Urheilukanava.

History

MTV3 started on August 13 1957, and thus became the third-oldest private commercial television station in Europe. It started as just plain MTV as bits of programmes in a channel broadcast. MTV started to have a proper channel when, in 1986, Kolmoskanava (TV3) was born as a joint venture between YLE, MTV, and Nokia. MTV3 was born in 1993 when MTV took over the shares of TV3 from Nokia and YLE.

Programmes

Much of the output of MTV3 is a mixture of Finnish versions of popular programmes and of British and American imports such as:

External links

  • MTV3 (http://www.mtv3.fi)

fi:MTV3

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