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Maxim (magazine)

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Maxim magazine

Maxim is an international men's magazine that is prominent for depicting popular actresses, singers, and other female celebrities in sexually alluring poses, usually wearing lingerie or other brief attire. The U.S. version of the magazine, unlike the European versions, does not feature frontal nudity. There is some controversy as to whether or not this should be classified as softcore pornography.

The first issue of Maxim was released in the UK in May 1995 with Lisa Snowdon on the cover. The first American issue was released on April 1, 1997 with Christa Miller as the cover model. Maxim currently has at least fifteen different versions: the UK, the US, Belgium, the Czech Republic, France, Germany, Italy, Korea, Netherlands, Poland, Portugal, Russia, Spain, Ukraine and a Spanish language American edition.

In the USA, Wal-Mart has decided not to carry the magazine, but has not specified its reasons. It has been widely speculated in the media that Wal-Mart's intent was to appear attractive to family customers (who might find a magazine like Maxim offensive), and/or that the Walton family (the owners of Wal-Mart) found the magazine offensive.

Other regular features of the magazine are short articles on subjects such as sports, movies, television, video games, cars, crime, and drinking -- subjects considered to be of interest to the magazine's primary audience of 18-35 year old males. Every issue also features extensive reviews and endorsements of new products in these fields.

Maxim has a number of subsidiaries and competitors; the most notable of these are Stuff and FHM.

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