From Academic Kids

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Pocky logo

Pocky (Japanese: ポッキー), pokkī is a snack food produced by the Ezaki Glico Company of Japan. The classic form of Pocky was first sold in 1965, under the name "Chocoteck", and consists of a biscuit stick coated with chocolate. Pocky was an instant hit among Japanese teenagers, and brought in sales of 30 billion Yen its first two years. The name was changed to "Pocky", after the Japanese onomatopoeia for the sound Pocky makes when bit, "pokkin" (ポッキン). The original was followed by "Almond Pocky" in 1971, with an almond coating, and "Strawberry Pocky" in 1977. Today, the product line includes such variations as milk, mousse, and coconut flavored coatings, and themed products as "Deco Pocky", with colorful stripes in the coating, and "Men's Pocky", a bittersweet and "mature" version.

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Pocky strawberry

Pocky is as popular in Japan as M&M's candy is in the United States, and also has a significant presence in other East Asian countries such as Korea. In Europe, Pocky is renamed Mikado after the game Mikado. In the United States, Pocky can be found in Asian groceries and the international section of most large supermarkets.

Outside of Japan, Pocky is fairly popular among Japanophiles and anime fans. Its constant association with the Engrish phenomenon and the oddness of some of its versions (like the "Men's Pocky" bittersweet flavor), as well as the several Pocky parodies seen on many anime/manga series, contribute to the snack's reputation.

Several other brands, such as "Lucky", "Chocky", "Fran", and the Korean "Pepero" (빼빼로, bbaebbaero), are sold by competing companies.

"Pocky" is pronounced "pokey" (like "slow" or Gumby's horse). The pronunciation with a short o (pah-key) is technically incorrect, but common and usually accepted among English speakers.

Flavors of Pocky

Pocky is sold in dozens of varieties. Here is a list - though incomplete - of many of the different types of Pocky:

  • Chocolate (also in Giant and Little sizes)
  • Almond Crush (in single- and double-dipped, as well as Cafe au Lait and Anglaise)
  • Men's (dark chocolate)
  • Marble Royal Milk Tea
  • Giant Double Chocolate
  • Chocolat Orange
  • Pumpkin
  • Reverse
  • Caramel
  • Yogurt
  • Strawberry (also in Giant size with dried strawberry)
  • Almond
  • Coconut
  • Mango
  • Banana
  • Coconut Milk
  • Pudding
  • Milk
  • Cheese Cake
  • Pocky G (Chocolate and Berry)
  • Decorer - Mont Blanc Chocolate, Strawberry Gateau, Fraise au Chocolat, Chocolat de Caramel, Gateau Chocolat, Bananu Semi-Sucree
  • Mousse - Chocolate, White Chocolate, Strawberry, Green Tea, Black Latte, Blueberry Yogurt, Extra Chocolate, Royal Milk Tea, Mild Chocolate, Azuki (a type of Japanese bean)
  • Special Occasion/Seasonal - 2001 (7 kinds of rainbow-colored Pocky in a box), Kuchidoke (pretzel sticks dipped in ganache, sold in winter), Honey (spring), Kiwi Mango (summer)
  • Regional - Grape (Nagano), Yubari Melon (Hokkaido), Giant Mikan (lemony, sold in Kyushu), Powdered Tea Azuki Bean (Kyoto), Kobe Wine (Kobe)
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