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WPP Group

From Academic Kids

WPP Group plc, based in London, is one of the world's largest advertising agency networks. In addition to advertising, its portfolio includes companies in public relations, lobbying, branding & identity, and specialty communications.

WPP Group's advertising agency holdings include Ogilvy & Mather Worldwide, Young & Rubicam, and J. Walter Thompson Company. Its public relations company holdings include Hill and Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, and Cohn & Wolfe. Its media planning/buying company holdings include Mediaedge:cia, Mindshare, MediaInsight and Maximize.

The company's name derives from "Wire & Plastic Products", a former manufacturer of wire baskets.

WPP Group trades on the London Stock Exchange (symbol: WPP) and the Nasdaq (symbol: WPPGY).

The founder is Sir Martin Sorrell - a man who brought financial discipline to the world of advertising. He started his career in advertising at Saatchi & Saatchi.

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